The release of Halo 3 was fervently anticipated, as the game was the third in the original trilogy of the Halo games. As a result, the Halo 3 free download was one of the most frequently downloaded video game demos in the history of the Xbox 360. But what many people don’t realize is that the Halo 3 trial download helped make another game ie Crackdown.

But what does the Halo 3 trial download have to do with any other video game? Well, it has a lot to do with the sale and marketing effort for a video that was originally meant for release on the Xbox system. Microsoft had become concerned that Crackdown would not sell well.

So they employed a marketing tactic, the one of bundling Crackdown with an access code to the Halo 3 trial download. And it worked in that Crackdown sold 1.5 million copies within the first six months of its release. Those aren’t Halo 3 numbers, which sold 8.1 million units in just over a year, but for a lesser well-known game that’s terrific.

Microsoft had turned to the Halo 3 trial download tactic because of adverse reports about the game from the play testers. They found the nonlinear nature of the game off-putting, often leaving them wondering what they were meant to be doing next.

As a result of this, the powers that be knew that something had to be done or the game would be a dud. It may seem shady practice at first to attempt to force sales of a game that’s expected to be unpopular, but in hindsight people like the game and it was a good thing that they were able to get the chance to play it.

In Crackdown, and that includes the one associated with the Halo 3 free download, people play as an agent who is assigned to beat the kingpins, or leaders, of various gangs. To do this they utilize some superhuman powers such as super strength and super agility. In order to obtain these powers, players have to build up experience by defeating enemies who then release experience orbs. The clever part of the system was that the kind of orbs released was reliant on the method in which the agent killed the enemy. For example, a firearms orb appears if the enemy was killed with a gun.

So, while at first sight this game bundled with the Halo 3 trail download seems to be nothing but a veiled marketing gimmick, in reality it exposed gamers to a fascinating gameplay world.

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